Absolut boo-boo
This past Saturday, the Absolut vodka company issued a formal apology for an ad it ran geared toward its Mexican markets. Absolut is known for its often edgy and creative ads, but this one brought calls for boycotts from U.S. consumers.
So what’s the big stink?
Syndicated conservative columnist Michelle Malkin, a blogger who also writes for Fox News, dubbed the ad “Absolut Reconquista.” The ad shows an 1830s-era map of the United States with the American Southwest as part of Mexico, which is what the boundaries were prior to the 1848 Treaty of Guadalupe Hidalgo, which set the present-day border between the U.S. and Mexico in the wake of the U.S. and Mexican War (you’ll see it as “Mexican-American War” as well). The slogan across the map is “In An Absolut World.”