Ray Ring

Senior Editor

Writers struggle to describe the natural-gas drilling spree on federal sagebrush and forest in western Wyoming. Video, and aerial photographs, make it vivid.

Now SkyTruth, a high-tech environmental group, debuts the Wyoming drilling on the world’s leading do-it-yourself video website, YouTube.

SkyTruth’s 10-minute video is worth seeing, not only for its illumination of the drilling impacts, but also for its savviness in using the new media tools.

Click into the Wyoming video full-screen on SkyTruth’s site, and then see how it looks on YouTube. And consider checking a previous GOAT post that has a link to SkyTruth’s time-lapse aerial photos of coalbed-methane drilling in another industry sweet spot in Wyoming.

To meet SkyTruth’s “eco-geographer,” John Amos, you can see a photo and profile of him on the Grist site.

These enviros are learning how to reach a wider public without having to go through junk mail and inevitable filters of conventional news reporting.